B2B Marketing Specialist

The B2B marketing specialist will be responsible for all event and lead generation programs to include trade shows, web-seminars, regional and local sales events and outbound marketing programs. This position is critical in planning and facilitating events and trade shows on a global basis. The role will also support marketing efforts in the areas of such as search engine optimization, search engine advertising, social media, content, and email marketing to optimize event lead generation results and maximize overall lead traffic from events and website registrations to support the RangeForce sales team.

Responsibilities:
  • Execute marketing plan, defined lead generation events and tradeshows to include major tradeshows, regional events, partner events, local sales driven events and webinars.
  • Manage event promotions and strategy with an emphasis on coordinated pre and post event activity.
  • Oversee event logistics, execution, coordinate of staff, and tracking of expenses.
  • Coordinate marketing resources (blog posts, social media, data sheets, PR efforts, and content) to optimize event success and grow new lead traffic.
  • Optimize event to website marketing traffic with event related calls-to-action, landing pages, and lead generation content (including promotions and offers).
  • Track and report on lead generation success from each event.
  • Excellent writing and editing skills.
Qualifications:
  • BA/BS degree or equivalent with working experience in B2B lead generation
  • Experience in events execution and management
  • Digital marketing savvy
  • Experience working with lead tracking/marketing automation software
This role will give you the opportunity to:
  • Salary – $30,000 – $50,000
  • Get all the perks that come with a tech startup, including health days, team events, and much more.
  • Make an impact on the technology community, make a difference and change the way people defend against cyberattacks. We do not see this as a job – we see it as a mission.
  • Be part of a fast-paced startup environment where you get involved in challenging projects and work with global customers.
  • Join a dedicated global team of cybersecurity and software professionals.
  • Grow professionally in a flat engineering structure and work with different projects and cross-functional teams.
  • Enjoy flexible work hours to balance your life, your continued education, and your work.
  • Talented and hard-working t̶r̶o̶l̶l̶s̶ team members.